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This hotel offers an exceptional urban experience, primarily distinguished by its unbeatable central location right next to Trafalgar Square, yet providing surprisingly quiet rooms due to excellent soundproofing. It is ideal for sightseers and theatre-goers who wish to explore London's iconic landmarks and vibrant West End on foot. Business travelers will also find it a convenient base for meetings, while couples can enjoy a romantic getaway with easy access to dining and entertainment. For families, the hotel's comfortable accommodations and proximity to attractions make it a practical choice. To maximize your stay, consider taking advantage of the hotel's early check-in policy if arriving on an overnight flight, and be aware that the lobby functions as a bustling cafe rather than a traditional lounge.

Facilities & Amenities
Guests appreciate the hotel's efficient design and thoughtful amenities, which include two large elevators for easy access to rooms. The hotel offers free Wi-Fi throughout, ensuring guests remain connected. A highly praised feature is the complimentary mini-bar, generously stocked daily with a selection of drinks, snacks, milk, and even chocolate cherries, providing a welcome treat. Rooms are equipped with modern conveniences such as an air purifier, a high-quality GHD hairdryer, and a Marshall Bluetooth speaker. For guest comfort, bathrobes and slippers are provided, along with a comprehensive set of toiletries including shower caps, combs, and Q-tips. While there is no traditional lounge or gym, the focus is on well-designed in-room comforts.

Cleanliness & Room Comfort
The rooms are consistently described as clean, spotless, and beautifully decorated with a sleek and modern design. Guests frequently praise the comfortable beds and high-quality bedding, ensuring a restful night's sleep. Despite its central location, the rooms are remarkably quiet due to excellent soundproofing in the windows and walls, though some guests on lower floors occasionally note subway noise or distant sirens. Many rooms are considered spacious for London standards, offering ample space to move around. The well-designed bathrooms feature good water pressure and consistent hot water. Thoughtful touches like automatic blackout shades enhance comfort, though some guests have experienced minor issues such as shower leaks or limited storage space.

Dining & Food Quality
The hotel's unique coffee stand in the lobby is a highlight, with guests commending the amazing baristas who craft perfect coffee often adorned with beautiful latte art. Popular items include the lemon rose pastry and other delicious pastries available for a quick bite. While a full breakfast is not included, guests can enjoy grab-and-go breakfast options, with some reviews specifically mentioning tasty scrambled eggs on croissant with bacon. There is also a rooftop restaurant and bar that receives praise for its incredible food and lively atmosphere with a DJ. For quick and convenient options, a Pret A Manger is located right next door. Some guests, however, found the cafe's breakfast options to be expensive or limited compared to external choices.

Location & Accessibility
The hotel boasts an unparalleled central London location, making it a perfect base for exploring the city. Guests can easily reach numerous attractions within walking distance, including the National Portrait Gallery, Trafalgar Square, Covent Garden, Leicester Square, theatre district, Soho, and Chinatown. Key landmarks like the British Museum, Buckingham Palace, Westminster Abbey, and the London Eye are also readily accessible. The hotel is conveniently close to tube stations such as Leicester, Embankment, and Charing Cross, providing easy access to public transportation across London. The surrounding area is vibrant with many restaurants/bakeries/fast food options, and most guests feel it is a safe area despite the occasional presence of homeless individuals.

Staff & Service
The hotel's amazing staff consistently receives high praise for being friendly, helpful, attentive, and welcoming. Guests frequently highlight their excellent service and willingness to go above and beyond to ensure a comfortable stay. The quick check-in process is often noted, with staff frequently accommodating early check-in requests. They are also highly accommodating with various needs, including room changes, tour bookings, restaurant recommendations, and efficient luggage handling. The housekeeping team is commended for daily cleaning and pleasant interactions. A security team is present, adding to guests' sense of safety. While most feedback is overwhelmingly positive, a few guests experienced isolated incidents where staff seemed less empathetic or were perceived as too informal.

Additional Information
The hotel operates with a unique concept where the lobby functions primarily as a cafe, creating a bustling and social atmosphere rather than a traditional quiet lounge. For guest security, a key card is required for elevator access to guest floors, and a security guard is on duty at all times. The hotel is generally accommodating with early check-in and offers luggage storage for convenience. While traditional room service with rolling tables is not available, the hotel provides a food and goods delivery service for in-room needs. Guests should be aware that the external signage is subtle, which can make the hotel entrance a little challenging to spot initially, especially for first-time visitors or cab drivers unfamiliar with the exact location.